{"id":13310,"date":"2024-11-12T08:30:06","date_gmt":"2024-11-12T12:30:06","guid":{"rendered":"https:\/\/progi.com\/?p=13310"},"modified":"2024-10-24T15:38:05","modified_gmt":"2024-10-24T19:38:05","slug":"for-collision-shops-specializing-means-performing","status":"publish","type":"post","link":"https:\/\/progi.com\/en\/2024\/11\/12\/for-collision-shops-specializing-means-performing\/","title":{"rendered":"For Collision Shops, Specializing Means Performing"},"content":{"rendered":"

Every time your local pizza place decides to reinvent the wheel and add a new pizza to the menu for a limited edition, it\u2019s likely that this menu item will be one of the least profitable. Employees will need to be trained, new elements added to their production chain, the logistics chain will need to be adjusted, etc. Selling pepperoni & cheese pizza, for example, that\u2019s profitable. It\u2019s not much different in the collision shop.<\/p>\n

Hi, this is Alex from Progi. Today, I\u2019d like to explain why specializing is one of the paths to achieving high performance in a workshop.<\/p>\n

Specializing, Good for Your Profits<\/strong><\/p>\n

A recent study found that, in a sample of two hundred workshops located in a geographic area with similar characteristics, the average gross profit margin was 10% higher in favour of specialized workshops. Why? Because making pepperoni & cheese pizza is more profitable. If we only work on Honda vehicles, our employees become faster, gain more expertise in solving brand-specific problems, and our supply chains remain consistent. It\u2019s just faster and more profitable to do the same thing when possible in the market.<\/p>\n

For workshops connected to a dealership: if you can do the exercise, excluding the parts, what is the profit margin of a repair from your dealer partner compared to a repair from another brand for the same number of hours? I\u2019m pretty sure you\u2019ll find the results interesting if your dealership sends you a lot of work.<\/em><\/p>\n

Specializing, Good for Your Workforce<\/strong><\/p>\n

If you have a continuous referral flow for your brands, your employees are now much easier to train. The production patterns will repeat, and it may even become an attraction factor for the workforce. In your workshop, you don\u2019t have to overthink; you do what you\u2019re good at.<\/em><\/p>\n

Caution<\/strong><\/p>\n

The benefits of a certification are not the same in all environments. If you\u2019re in a remote area, you must be careful about the critical mass of customers. Even with excellent referrals, there may not be enough customers to justify specializing your operation. This is an important consideration. You can also observe the competition and the number of potential customers in a given area. Make sure you can attract enough attention to make it an operationally significant factor. This decision should not be made lightly. Sometimes, and often, depending on the case, to benefit from it or even consider the possibility, you need a strategy based on a grouping of brands.<\/p>\n

Promoting Your Certifications<\/strong><\/p>\n

You worked hard to obtain your certifications. Display them. Be proud. Talk about them with your partners. It\u2019s possible to share your certifications through certain estimation systems, and of course, ProgiSync.<\/p>\n

You can directly activate the sharing of your certifications from your ProgiSync account.\u00a0Ask us for a helping hand<\/a>\u00a0if you need. Insurance partners are increasingly fond of this, not to mention possible associations you can make with dealerships.<\/p>\n

Be recognized. Ensure that your referrals attract the type of work you want in your workshop.<\/p>\n

In the End, the Goal Is to Perform<\/strong><\/p>\n

In short, certified workshops generally perform better than non-certified workshops. This is a trend we\u2019ve observed in recent years as certifications gain importance. Entrepreneurs and managers who pursue certifications are generally more focused on their performance and continuous improvement. Certification also provides training, tools, and can bring structure to a workshop. If you are interested in your performance, specialization is a possible solution. Of course, you can also support your performance efforts by optimizing your capacity with a planning software like ProgiPlanning.<\/p>\n

Get a demo by emailing arocheleau@progi.com.<\/strong><\/a><\/p>\n

I wish you the best of success!<\/p>\n

–<\/p>\n

Written by: Alexandre Rocheleau
\nEditing and revision: Krystel Henley-Rocheleau<\/p>\n","protected":false},"excerpt":{"rendered":"

Every time your local pizza place decides to reinvent the wheel and add a new pizza to the menu for a limited edition, it\u2019s likely that this menu item will be one of the least profitable. Employees will need to be trained, new elements added […]<\/p>\n","protected":false},"author":9,"featured_media":13371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[71,6,63,24],"tags":[],"yoast_head":"\nFor Collision Shops, Specializing Means Performing - Progi<\/title>\n<meta name=\"description\" content=\"Every time your local pizza place decides to reinvent the wheel and add a new pizza to the menu for a limited edition, it\u2019s likely that this menu item will be one of the least profitable. Employees will need to be trained, new elements added to their production chain, the logistics chain will need to be adjusted, etc. Selling pepperoni & cheese pizza, for example, that\u2019s profitable. 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